Bring Your Own Device programs, IT policies and strategies in the K-12 and higher education sectors are all the purvey of Scott Kraege, an expert in the space and co-founder of MOBI wireless management. His work in setting up pilot programs for local K-12 schools interested in adopting tablets in the classroom as well as his passion for the area make for an interesting and informative discussion, and here it is.
Victor: Why did you create MOBI wireless management?
Scott: In 2007, we began to see a market for simple, costefficient, low-risk, wireless managed services within large enterprises. The MOBI solution was developed more automated, more configurable, and much more robust in capability than anything else in the industry. Within a week of sketching the broad strokes, we hired a small team of IT developers and began coding the software platform. After nearly a year’s work, we began to create an identity for MOBI. We built the foundations of a sales organization, and we utilized new forms of guerilla marketing and social media to help build the brand. Eight months after taking the solution to market, AOTMP – the telecom industry’s leading research and advisory organization, ranked MOBI #1 in customer satisfaction in its 2010 annual report. Since then, MOBI has forged ahead as one of the leaders in this fairly new marketplace. We like the view ahead of us – a virtually untapped market, with no real dominant players, all while wireless technology continues to become more and more of a mission-critical tool for enterprises.
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