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Rhino Risk and Your Mobility Program

Rhino Risk? What does that mean? Rhinoceroses are famous for one move in particular. Picture this: a 1,500 pound rhino gets stuck in the mud. His first reaction is to get out, right? Of course, but rhinos use one foot at a time to get out, which dramatically prolongs the process. This can be a painful and treacherous moment for the animal. However, if they had the wits- they would use more than just one limb. Say- two, three, four? Similarly, enterprises can find themselves stuck in the mobile mud- some choose to stay there and some choose to dig themselves out one hoof at a time. This paper explores both options and the risks associated with choosing to not manage your mobile program or managing your mobile program entirely internally. Let’s term these choices “The Rhino Risk.”

Companies can easily become accustomed to their own processes and ways of going about managing various aspects of their business. This can figuratively turn into their mobile mud pit that can be exponentially difficult to get out of the longer they remain on the same path they have always been on. Mobile programs are inherently complicated due to the various device options and capabilities, various plans that are available, and the way in which the end-user chooses to use the tool- personally or professionally. We asked multiple industry experts their opinion of the lack of management around mobile programs and the temptation or reality of companies choosing to manage their program solely internal.

Mobile programs are inherently complicated due to the various device options and capabilities, various plans that are available, and the way in which the end-user chooses to use the tool- personally or professionally. We asked multiple industry experts their opinion of the lack of management around mobile programs and the temptation or reality of companies choosing to manage their program solely internal.