World's Largest Retailer Transforms Retail Model with iPads
A rushed parent is shopping and needs to pick up children from school. She’s looking for a specific item, but there’s no employee in sight. When she does find someone, the floor employee is busy using a clipboard to manually count inventory. In an effort to help, he leaves his project to help find the elusive item. After five minutes of searching, they find it. However, checkout lines are too long to make the purchase in time. As a result, the parent leaves the store empty-handed.
One retailer recognized this scenario as a strategic opportunity to differentiate themselves in the marketplace and revolutionize the overall customer experience. With the use of mobile devices, like iPads, store associates can locate any product SKU quickly and – ultimately – process customer transactions right from the store floor. No lines. No traditional checkout process.
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